17th November, 2024.
You have to ask — or, at least, I have to ask — what exactly qualifies as carbon neutral … ?
Oh, I know, I know: it means balancing out the carbon dioxide generated when you make something, by … ah … planting trees.
Sequestering carbon*.
Hugging whales.
What have you.
As you’re possibly also aware?
Apple’s released a slew of new products: including a new generation of Mac minis.
One of which I’ve ordered.
A model that’s got sixteen gigabytes of RAM, a one terabyte SSD†, and one of Apple’s whizzy new M4 processors‡.
A model I’m very aware is — the last time I look at the tracking information — in Hong Kong, and due to get to me by Friday: via Stansted.
Apple tells us these models are the first carbon neutral ones they’ve ever made.
At least, they do: in this ad.
Quite — given how my one was built in Shenzhen, and being shipped from Hong Kong, via Stansted Airport — how my one is ‘carbon neutral’, I really don’t know!
~≈💾≈~
